Sainsbury Plc Is The Leading Food Retailer Marketing Essay

Sainsbury Plc Is The Leading Food Retailer Marketing Essay Business environment: The business environment is the external and internal environment in which company works and which help in company to run the business and help it to face the various situations which affect the organization and their operations. According to (J. Kew, J.Stredwick, 2005) Environment is situational and is unique to each organization. The external environment consists of changes that takes place outside organization and are external factors and the changes taking place within the company are called as internal factors. The objectives and strategies are based on this and they can be affected by this external and internal factor. Pest analysis tool help to understand the framework of the external and internal factor of the company which helps company to survive and establish in market. The scan of external macro environment can be expressed in following terms Political, Economic, Social, and Technology sometimes two additional factors environmental and legal make it a PESTEL analysis. The increase globalization is opportunity and a good challenge to Sainsbury. The challenge is to get the best quality/financially viable products from all over the world. It can enter the markets of the existing companies through joint ventures and enter into new markets but they do not have such plans in horizon. The ongoing investigation of price fixing among the big retailers and Sainsbury being in forefront of this allegation can have negative impact on industries and Sainsbury (Rigby 2008). Sainsbury has good consumer relationship but although this could lead to negative public image and consumers could feel cheated. HBOS is on with whom the financial service of the Sainsbury works or run with (Annual Report 2007). The recession may end up people buying more of the essentials than the luxury items on which Sainsbury has its greater profit margin. Credit crunch also affects the Sainsbury bank credit directly as it does not have established name in financial services. The prices of food have increased all around the world as there is crisis of food globally, that has result in increasing purchasing cost of Sainsburys (economist.com 2008[online]). That has lead in increase of most of the price of products in Supermarket. Rising fuel cost will also lead to the increase in overall supply chain of Sainsbury and leading to increase in prices. The increase competition will lead to let of incentives to consumers which again affect the Sainsbury as it has to driven down its prices most of the time. Social Environment The social environment includes all the demographics and socio-cultural issues that is population based on age, income classification and distributions, community works and different view to work. The government has stressed on eating healthy food and this has been promoted by it [eatwell.gov.uk 2008]. This can help Sainsbury to stock up healthy food in cheaper price than other manufacturers and get benefit with this new trend. Sainsbury follows the responsibility of the society and its surroundings. It operates affective charities, sponsor games, arrange social activities, raise fund for animal and many more. As UK has aging population Sainsbury has started to recruit older employees to strike into this ongoing labor pool. Technological Environment The technological environment comprises of modern and new product innovation, invention and improvement. Its been predicted that by 2011 the UK online sales will be reaching Eur263bn, of which British shoppers would be their third in whole income. The 8% of the advertisement globally is through internet expense and these are rapidly growing (The Economist, 2007). The supermarkets have disadvantages of long queue holding for customers specially those who have fewer items to buy the self checkout machine like Asda and Tesco has helped the customers. If Sainsbury develops the self checkout service and its stores for 24 hrs can help boost the sales. The RFID can be used significantly to supply chain for Sainsbury although not in use if applied it can lead to most profit organizations [directions magazine 2008]. Legal Environment The stringent laws on food and drinks will lead to ever increase cost on packaging and labeling of the food item which is an additional financial burden on the Sainsbury. Even with respect to their interest in financial services there is more legal scrutiny in operations with the Sainsbury bank that is there is more responsibilities regarding the legal compliance and other risks. Sainsburys is in the boundaries of the legal forces locally, nationally and globally and are very close to enforcement in which firm operate. The company maintains different type of legal laws including Consumer laws, Competition laws, Employment laws and health and safety laws. Environmental Environment A lot of emphasis has been on big companies to increase their efficiency by reducing the carbon footprint [Bream 2008]. That is to go green issues and to reduce an impact on the environment the Sainsbury has to invest more on the green issues. Other like organic food and their sales and treatment of animals, affects Sainsbury on various levels. The importance given to this issues means they have to provide to consumers that are priced govern. It is a sensitive issue which Sainsbury has to cover with respect to bearing their consumers. Analysis of Porters Five Forces Porters Five Forces: By porters five forces we are going to investigate the threats of substitutes from supermarkets, the buying capability of purchasing groceries, buying capability of suppliers regarding groceries, last but not the least the buying power of customers. www.321books.co.uk, (2010) [online] 1) Barriers for Entry: The food retail market have a very high barrier to their entry , firstly because it is the most sophisticated sectors in the UK and it needs lot of investment and a significant brand which take years to establish (Doyle 2002). And retail is also not on advanced stage in UK and most of the other western world that is there is a scope for new entrants to develop in market is very scarce. It is necessary to know the basic and local things in food market. They have a certain support from few of their global markets in UK. 2) Power of buyer: Since the competitors sell the same product the power of buyer if high in this industry. The only difference is in their consumer loyalty and differentiation in price. As economy goes down due to recession consumer needs are going to be more concern and their power will be more. The strategy of Tesco was to cut prices in order to increase the sales. The reason for the success of its competitor like Asda and Tesco was high as they were not only handling price cut but also expanding on home wears. Asda adopted the strategy of high volume non-food strengths and MS went with the strategy of top-end luxury food. 3) Power of suppliers: Suppliers power is equally distributed and they are the huge companies like Unilever, Cadbury, PG which has huge brand appeal. If supermarkets do not sell their products the consumer will shift their loyalties and suppliers will be more powerful. If product of big companies as well doesnt reach supermarket stores their sales volume could be hampered. There is no consideration of small suppliers as it depends on the supermarkets. The low price platform of the retailers have given the customer the platform to buy from the stores with less or promotional price. 4) Threat of Substitute: Threat of substitute in food retail industry is low as it is a necessity especially in emerging market and developed world. The retail market tries to bring new updates and promotions so that shopping can be pleasurable experience which makes it difficult to be replaced in market. The major treat comes from the internal substitute where one supermarket lap up business of other. 5. Rivalry: There is a very stiff competition to grab the market shares from all supermarkets. The market share of Sainsbury was 14.9% in 2007 and has increased gradually. SWOT Analysis Strength, weakness, Threat and Opportunities Various companies need several business strategies to run their business in a smooth manner. They follow various methods to do so. One of the major is to analysis the strengths weakness of the company along with the opportunities it has and which may arise in future and the threats which they may face. STRENGTHS WEAKNESS THREATS OPPORTUNITIES Strengths The great turnaround in Sainsbury business is through its growth of thirteen straight quarters (Rigby and Braithwaite 2008). The turnover in 2007 was 7% with an increase in profit was around 450% P.A. It consists of good environmental issues due to its recently taken steps of buying fair-trade goods.  It is one supermarket chain which has a celebrity endorsing products leading to increased sales. The Jamie Oliver has helped in uplift in sales and it can be seen in various ad campaigns. There positive consumer brand is liked by both green activities and consumers. The key strengths of the company are marketing and branding has distinguished them in minds of customers. The orange color used by Sainsbury is very traditional to the campaign. Weakness 1. It has been recently overtaken by some private firm called as Qataris, Sainsbury being governed by the firms can lead to the consumer switching loyalties. 2. Except U.K. Sainsbury is not present elsewhere unlike Tesco expansion plan [economist.com 2008]. This can lead to problem if there is some problem in food retailing in U.K or if there needs to be source of extra growth. 3. The differentiating competitive advantages are missing. 4. Their infrastructure change in their stores was a weak attempt which only ended up confusing customer in stores. Opportunities: Sainsbury has many other businesses that have a great future opportunity. Their investment in property and pound 40 million profits through its bank seems good strategy to follow. The organization has resources and capabilities to improve with technology and new applications. They can win back the customer trust by improving their customer service especially through loyalty programs. Threats: 1. Supply chain of Sainsbury is directly affected by the bio-fuel consumption which is important tool for green environment effects. 2. Its operations are subjected many regulatory requirements related in planning, pension plans, employment and employment in terms of products and services. [www.guardian.co.uk 2010] The market share pie chart shows that Sainsbury has slipped down in recent year in the market drastically. Tesco leads with 30.6%, Asda ranks 2 with 16.8% and Sainsbury was out spaced with 4.4% [www.guardian.co.uk, 2010] Bowman strategy Clock: C:My DocumentsWEBSITEbowmans_lesson.gif C.Bowman, D.Faulkner, (1996) The Bowmans clock is analyses competitive position of the markets as compared to other competitors. The first step is competitor analysis, the process of identifying, assessing and selecting the key competitors. The second step is developing competitive e marketing strategies that strongly position the company against competitors and give it the greatest possible competitive advantage {P.Kotler, et-al, (2008)}. There are eight options: 1) High Price: Sainsbury being the old brand they have their price on products very much more which mean high margin. Sainsbury has high price for all its products but it does focus more on pricing then to focus on customers. Sainsbury has a high price and hence is a cost Leadership. They have high price and value products. Increased price/standard: Sainsbury has the marketing tool of high pricing hence it has higher margin than most of its competitors, but it is not only the high price it is also the quality and exclusivity that they offer. The Sainsbury is brand hence is followed by the people who are endorsed with brands and it does have most of its target customers as the loyal customers who are stuck with them due to its high value and brand image. www.brandingstrategyinsider.com, (2010) [Online] 2) Differentiator: Sainsbury Differentiates itself with their main objective of high price offered to customers with an added value services provided as it has value and brand image associated with it. a) Focused differentiation: The Sainsbury is the cost differentiator as it has its loyal customers and is in UK market upholder of its brand image as compared to other competitors it does not focus on lowering the price. In order to gain back its position the Sainsbury should focus on following differentiator factor It should focus to be successful internationally, as Sainsbury is only in UK. It should develop new market and new product to gain its position. Focus on its customer service: Sainsbury has lost their customers because they were not getting good products in higher values as compared to Tesco and Asda rates. It should focus on unique product and service. Developing retail service: Sainsbury has resources which they should use and develop the self checkout on 24 hours stores and develop its IT services it will help in increasing their sale. Earning Customer loyalty back through various nectar points and loyalty cards giving customers offers and benefits and hence being committed to customer and developing the bond of loyal customers. It should maintain long term customer relationship management. In year 200 the organization realized that they were not gaining success and their share price fell by 23.3% which needed some drastic changes to overcome the business performance. Sir Peter had through its supervision concentrated on Stores, Customer service and maintaining their supply chain and also enabling the development of its IT solution to improve their performance. In 200o the store had undergone the strategic programs to overcome their store faults. The steps which were taken were as follows To increase their share holder value store needed to be placed in new market position The target customers needed to be focused and the stores management and service needs to be improved. Focus on customer shopping experience through its team members and managers work in the store. The infrastructure needs to be focused as in accordance with customer and the commodity and employee performance should be raised. The advantage of synergic group should be taken and focus on B2B,B2C and e-commerce These were the strategic measures taken by the company but it still needed a deep organization and customer development with respect to competition in market [www.universityessays.com]. 2) Focused differentiation: Sainsbury strategy is not their customers but they focus more and their products and hence always have them as high priced. Their target customers are those who have image of high price means high quality and since its mainly in Britain there most of the loyal customers are their own people who prefer the brands, on other hand their competitor like Tesco and Asda targets customers by control on pricing. It does focus on its product value and high price but Sainsbury should know that the price is a marketing tool which attracts people the most. The most important reason for the fall of Sainsbury from top supermarket in UK market to number three, is as stated by their CEO (J. King 2004) We have not stayed as sharp on pricing as we should have done. www.allbusiness.com, (2010) [Online] www.brandingstrategyinsider.com, (2010) [Online] Performance Sainsburys reports slowest sales growth in five years Sainsbury has reported slowest growth in past five years and has been forecasted to have tough year ahead. Their like for like sales excluding the fuel rise 1.7% in fourth quarter compared to third quarter 3.7%. In 2009 sales were 2.3% ahead [www.guardian.co.uk]. Sales of general merchandise like clothes grew three times than the rate of food. It had swung a profit before tax of pound 19 million from loss of pound 48.6 million [www.guardian.co.uk.]. According to news and media it expects to sell its independent titles in UK shortly, after having 39%drop in full year operating profits. It had made loss of euro 31.4m down from 161.4m in 2008[www.guardian.co.uk.] The five year operating margin of Sainsbury 1. Underlying operating margin5  (%) Underlying operating margin (%) 2. Underlying profit before tax6  ( £m) Underlying profit before tax ( £m) 3. Underlying basic earnings per share7  (pence) Underlying basic earnings per share (pence) [www.j-sainsbury.com 2010] http://www.j-sainsbury.com/ar10/businessreview/keyfinancialperformanceindicators.shtml From the above figure 3 figure of five year plan of Sainsbury performance can be seen that the Sainsbury had a significantly slow sales growth of margin in these years. Conclusion: The Sainsbury has slipped down in UK market in past five years which can be proved from the evidence collected in porters five forces and SWOT analysis. The business environment study of Sainsbury shows that the main reason of the slipped down of Sainsbury was its not concentrating on the price factor but tits more emphasis in changing and developing the stores which had made customers more complicated about their store locations. Also Sainsbury overtaken by the Qataris the other foreign body has raised the question to their customers and hence switching their customer loyalty. The other competitors of Sainsbury were always on the market increasing their sales and attracting customers through low price like Tesco and Asda but Sainsbury enjoyed its leadership. They should focus on more of its strengths but being threat by the competition through price competition they are becoming weak and hence it has slipped down in market. In order to remain in competition Sainsbury should focus more on its customers and make their products look different from those of others. They should keep up with the technology and always be updated and be in pace with others. They should focus on their price strategy and support the environmental issues to compete in the market they have to bear in mind the customer likes and change according to their tastes.

Medical Technology Essay

One of the most recently trending topics is how efficient the use of technology is. Many people suggest that today’s technology can potentially bring downfalls to this generation’s youth by addicting them into depending on it. What these people are forgetting to ask themselves is, â€Å"What benefits could today’s technology potentially bring? † Multiple correct answers to this question in a view that affects my life are well-explained in â€Å"Google Glass’s Efficient Applications in the ER† from Technology News on kgw. com. The article examines the effectiveness of Google’s newest invention, Google Glass, from a medical point of view. Since Google Glass has proven to be helpful in the emergency room, this concept affects my life due to my set-in-stone plan to pursue a career in the medical field. Google Glass’s â€Å"apps† help provide better patient care, which also explains to technology oppositionists just how efficient the use of technology is. The apps that Google Glass is suited with are composed of hands-free features. These features include taking pictures and recording video. In addition, you are able to share these pictures and videos via message or even live-stream. To send a message to a recipient, all the user needs to do is speak to Glass. Glass even allows you to search the internet for whatever is on your mind. The new technology even allows its user to translate foreign words and phrases into your own language. Lastly, and least importantly, another key feature of this new technology is its GPS navigational system. All of these hands-free features that Google Glass provides can be used in more than just a practical way (â€Å"Google†). When doctors give care to their patients, their care could possibly be relying on technology that assists the doctor. In some cases, this technology could be something as little as a stethoscope. Other times, the technology that doctors rely on could be something huge and complex, such as a computer. Either way, it is clear that a doctor’s use of technology is for better and more efficient patient care. With that in mind, Google Glass’s hands-free features show potential to implement Glass as a new, global, medical technology. Each feature that Glass is equipped with (beside the handy GPS navigational system) can be proven to assist doctors, allowing them to care for patients more freely (â€Å"Google†). Google Glass’s ability to take pictures and record videos, along with being able to share these pictures and videos, serves a purpose to medical workers by making their job more informational. For example, a first-responder in an emergency situation can capture what is happening during the scene. The first-responder’s visual description comes with its own visual display. When relayed to further patient care such as doctors or surgeons, this kind of information can be crucial to the patient’s survival. This information helps doctors prepare for treatment and know what to expect. The first-responder’s use of Google Glass informs the further patient care, educating them in a way (â€Å"Google†). Speaking of education, Glass’s ability to share and live-stream its pictures and videos can be used in an educational aspect. Descriptive pictures of medical content can be sent to an instructional doctor’s class, allowing his or her students to maximize the information received. Medical teachings, such as surgery, basic life support, extractions, extrications, etc. can be recorded and shared between pupils to be reviewed, re-watched, studied, etc (â€Å"Google†). This use of Glass can be applied to get a better understanding of how to master medical treatments. Mastering these techniques entitles you as a credible physician with credible experience. Most questions today are no longer answered by taking the time to find a credible source with a credible answer. The people who have these questions resort to searching the internet for a quick answer instead. In order to comply with these people, Google Glass has implemented its search engine into its features. To a doctor, this implement is useful by being able to find quick answers to simple questions while caring for a patient. For example, the doctor may ask Glass, â€Å"What allergic reactions can occur by latex? † in order to answer a patient’s question regarding his or her allergies. A hands-free search engine can also be used to bring up nearby hospitals, pharmacies, fire stations, etc. Glass’s ability to do this saves valuable time that could be used to save lives (â€Å"Google†). Glass’s last notable feature that applies in the emergency room is the ability to translate foreign words or phrases into the user’s own language. This can prove to be helpful in situations where the patient has a heavy accent, does not speak your language very well, or does not speak your language at all. In addition to translating foreign language into your own desired language, you can do the inverse. In order to make the patient feel more at home, more relaxed, and more cared for, doctors could now translate what they have to say into the foreign language the patient uses. Doing this would increase the number of doctors globally, since finding doctors who speak specific languages would be a thing of the past (â€Å"Google†). As a student who sees his future in the medical field, this article is of great importance to me. Seeing what applications are used in the emergency room increases my knowledge on the topic and gives me a better idea of what to expect in the future. I believe that technology plays a major role in the medical field, but I also believe that technology plays a major role in life in general. Google Glass’s features that are not meant for any specific area of use are practical. The use of these features and the outcomes they bring depend on how efficient you believe technology really is. So rather than bashing this new-coming technology as a curse on our youth, we should start to see it as a prosperous opportunity to serve a greater purpose in life.

Community Assessment Essay

A community assessment gives emphasis on evaluating agencies, community members and systems so as to learn more about circumstances within such community. The goal of community assessment is to gather pertinent information from a personal walk or drive through the community, from different people and groups within the community as well. This paper will focus on a community in the state of New Jersey called Parsippany Troy Hills aka Troy Hill Parsippany, Parsippany. The goal of this paper is to assess the Parsippany Troy Hills community and the assessment will focus on aspects of the community including health and safety. Parsippany Troy Hills lies in the Newark piedmont basin in a county called Morris county. The community was first formed by European settlers in the 18th century which before was occupied by Native Americans. The name Parsippany came from a Native American word â€Å"parispanong†, which means â€Å"the place where the river winds through the valley. Parsippan y-Troy Hills township is located at 40 °51†²35†³N 74 °25†²24†³W40.859636 °N 74.423348 °W (40.859636,-74.423348). According to the United States Census Bureau, the township had a total area of 25.394 square miles (65.771 km2), of which, 23.563 square miles (61.029 km2) of it is land of which is covered with city streets, restaurants, parks, shopping centers, schools, houses that range from old and condemned to new and expensive and 1.831 square miles (4.742 km2) of it (7.21%) is water. As of 2010, the population of the community was 53,238 reflecting an increase of 2,589 from the 50,649 counted in the year 2000 census which had in turn increased by 2,171 from 48,478 counted in the 1990 census. As of the year 2000 which marked the total population mentioned above, 19,624 households and 13,167 families were residing in the community. The population density was 2,115 people per square mile. There were also 20,066 housing units with the density of about 838.1 per square mile. The Township usually has a humid climate with cold winters and very warm hot summers. It is usually cooler compared to other communities in the state of New Jersey at night and early in the morning with record lowest temperature recorded at -29 Í ¦ F and record high of 104 Í ¦ F. The township of Parsippany has everything a community needs to survive so most people do not even travel outside the community. Most of the businesses in the community are independently owned and run by the members of the community. Troy hills have been a very quiet and peaceful community according to community members apart from the issue of domestic violence among a focused group in the community. My overall impression about the community is a positive one because my family owns a house there and I visit there often and from my experience, it is very peaceful and quiet compared to my other community in New York. Most people have lived in the community for years without travelling outside their township. When I asked some â€Å"why†, the response I got was there is everything in Parsippany so why go outside the community to get something. There is pretty much every store and restaurant that one can think of in the township, lining up along the towns major street (route 46). Driving along route 46 I came across supermarkets like Shoprite, Wall mart, Costco, Bravo and a couple of other small supermarket s. There is also a long stretch of department stores like TJ max, marshals, Sims, Burlington coat factory and many others. There is also a mall (Morris Hills Mall) which is 10 minutes drive that has other shops like clothing stores, and movie theaters. Also along route 46 and Beverwyck road which are the 2 main roads of the community, I came across some Laundromat’s and dry cleaners where some members of the community do their laundry. There weren’t many people in these Laundromat’s because most people in the community own washers and dryers in their homes so they do their laundry at their homes which I think was very good because it prevents overcrowding in the Laundromats. I also came across some beauty salons and barber shops in the community where some people were getting their hair cut and done and others were getting their nails and feet done (manicure and pedicure). Parsippany also has multiple parks where people go exercise, play sports, host picnics and barbeques and also hung out. At one of the parks that I visited, I saw a group of Indian residents playing volley ball and another mixed race group of blacks, Latino and Chinese young adults playing basket ball which I joined to play with them. There were other people also exercising, some running others doing push and pull ups. Parsippany also has a lot of organizations whose leaders are stakeholders in the community. Most of these organizations are there to offer help and support to community members in need. Three out of the many organizations that really gained my interest were the Women’s Club of Troy hills, Puzzle Pieces – A divorce and separated support group and the Panic and Anxiety club. I became very interested in these three organizations because they hosted a joint meeting at the united Methodist Church which is located at 903 S Beverwyck road, to talk about issues on domestic violence. I found it very shocking that host of the leaders and members were actual victims of domestic violence. I had the opportunity to attend that joint meeting and was very shocking to hear some of the stuff these women actually go through. They were very supportive of each other. In terms of religion, Roman Catholicism is the largest faith followed by Anglican Church and other Christian faiths including Baptist, Church of God and Pentecostal. Other religions include Islam, Hinduism, Jewish, Buddhism, and some Eastern religions. The community has incorporated all these different faiths and has helped provide places of worship for these various religious groups. When it comes to the issue on transportation, the main means to get around is by driving so therefore most residents own a car. The community also has a free transit system for residents which operates Monday to Friday from 9am to 4pm. Two buses run on the hour starting from the main shopping center (Morris Hills Mall) to Brookside senior center. The buses run both East and West routes respectively. Troy Hills Parsippany host educational facilities starting from elementary level to college level. These are some of the schools I came across in the community: Troy Hills elementary school, Rockaway Meadow elementary school, North Vail elementary school, Mt Tabor elementary school, Mt Tabor elementary school, Lake Parsippany elementary school, Littleton elementary school, Knollwood elementary school, Lake Hiawatha elementary school, Intervale elementary school, Central middle school, Brook lawn middle school, Parsippany High school, Parsippany Hills high school and Morris County Community college. Also the community has an adult learning center which provides adult and community. In Parsippany, health authorities see to it that they provide quality service to ensure quality life among the residents. Parsippany benefits from an extensive medical area, world class medical institutions and research facilities. The objective of Parsippany healthcare system is to ensure the health of its residents. Parsippany public health system conducts different programs and activities to integrate relevant health indicators. Parsippany has two major healthcare facilities which are the Hillside Medical center and the Morris Town medical center. Hillside medical center provides great care in cardiac services that includes heart stat, an interactive heart center and arrhythmia treatment center. They also have an emergency department that handles level 2 trauma cases. The Morris town medical center is a facility that provides urgent care, workers compensation and a board range of occupational health and preventative services. They also specialize in burns, wound healing, animal bites and dermatological problems. The community also has other healthcare centers which focus on specific areas of health. I came across health centers like Immediate Care Psychiatric Center and Greystone Park psychiatric center which focuses only on issues related to mental health. The community also has agencies both private and government run who provides care for the elderly and sick in home settings and nursing homes. As mentioned earlier, the community covers about 29.394 square miles of city streets, shopping centers, parks, schools, healthcare facilities and houses. Parsippany is a unique area because of the diversity of land usage. Most of the houses have large yards and are neatly kept by landscaping companies. Going west, the houses reduce in size but still appear well kept. In the northwest area which is along route 46, the houses turn into stores and fast food restaurants. Almost every street I came across or drove on in the community was tarred and the sidewalks were neat and well maintained. Sanitation in the community was a big problem 5 years back according to one local resident due to the increase in restaurants along N Beverwyck road which is occupied mostly by the Indian population in the community. According to a resident who lives among the Indian population, â€Å"there has been a rapid increase of the Indian population which led to increase in businesses being opened, most of which are restaurants†. This led to increase in roaches and rats around that vicinity due to left over foods form the restaurant not being properly disposed and less garbage pickups. The usual trash pickup in the community used to be twice a week (Mondays and Fridays). This problem was brought to the mayors (Mayor Barberio) office and a meeting was conducted with restaurant owners and policy makers which led to a decision being made to increase pickups. The community was the divided into 6 districts and a schedule for pickup was developed. The schedule changes month to month. Below is the actual schedule for garbage pickup for the month of December; The Parsippany police department is a civic service organization consisting of over 100 sworn in police officers. The department is divided into four main divisions: Patrol, investigative, support services and professional standards. Each division is led by a captain and supported by the following chain of commands: lieutenants, sergeants, patrol officers and civilian personnel. According to one police officer I spoke to, most calls the department receives were linked to domestic violence which he mentioned is high among the Indian population in the community. The Parsippany fire department is also working 24/7 to protect the lives and properties of the people of Parsippany and surrounding communities as well. The primary responsibility of the Fire Prevention Bureau is to enforce the New Jersey State Fire Code, ensuring that the residents and firefighters of Parsippany are given the proper level of protection. The Bureau, through public education, code enforcement and emergency respo nse, provides the public with protection of life property and the environment. Troy Hills Parsippany is a multiracial and very cosmopolitan in many ways. The racial makeup of the community is about 74% white, 4% African Americans, 0.5% Native Americans, 18% Asians (mostly Indians), 2% pacific Islanders and about 3% Hispanic. Herein English is the official and most common language and other languages spoken include Hindi, Bengali, Chinese, Spanish, French and Akan. The most people I men in the community were adults between the ages of 22 to about 45. I also met some teenagers who were between the ages of 13 to 18 and also children ages 3 to about 8.Most of these people were among the group of people I met on the playground. I walked to one of the community’s playgrounds and I met a large group of adults (mostly Indians) playing volley ball. I also saw a group of African American and Hispanic teenagers and adults playing basket ball which I joined to play with them. In Parsippany the difference in economic status lies in a wide range of educational levels income and occupation. About 68% of the population is employed with about 2 1,000 males and 12,000 females holding some form of employment status. The most popular profession if the community is in management of professional occupations. Second largest career field is in sales and secretarial work. Other occupations include maintenance, healthcare, transportation e.t.c. The median household income is about $107,144. According to the residents, living in the community makes them feel safe and secure. In addition to the financial stability of the community, the residents are enjoying a state of the art with regards to their healthcare facility needs. Each service offered is given efficiently and responsible healthcare workers see to it that patients or healthcare seekers are satisfied with service offered. According to one senior citizen I came across, living here has given him the security when it comes to assuring health and quality living. Most of the local business owners (restaurant owners) were also happy with living in the community because business is good as most of the m responded due to the increase in the population a long the location of their businesses. Troy Hills Parsippany offers numerous service organizations in the community. Mew Directions in an organizations that helps with providing housing and career developments for the unemployed and needy to find jobs whiles Partners in placement another organization helps everyone over 18 years in finding employment. The Upper room Empowerment helps senior citizens with low income, nursing home residents and orphanage children by providing financial assistance, food and clothing. The Parsippany Troy hills women’s club offers assistance to women in the community especially victims of domestic violence or abusive relationships. Puzzle Pieces – A divorce/ separated support group also helps people faced with divorce and separations in their marriages who were mostly victims of abusive relationships. Other organizations consist of Lifeblood, Lupus foundation of America, National alliance of the mentally ill (NAMI), YMCA and YWCA. Not only are these service organizations but most of these organizations are also allowing community volunteer. For example, vo lunteers can be counselors to help guide the YMCA and YWCA, The Upper room for Empowerment and the New Directions. These organizations bring to the attention issues in the community and make change by involving the community. One organization that has a large impact not only on the Parsippany community but communities all over is Lifeblood. Lifeblood is a nonprofit blood center with objectives to reduce dependency on paid donors, establish a pre deposit blood assurance program, work toward a more even flow of donations and develop roster of donors with rare types of blood. The two main healthcare facilities which are The Hillside Medical center and Morristown Medical center are being operated by the state government. So is the Graystone park Psychiatric center. There are also a large variety of privately owned and operated clinics and agencies that also provide care for the community. The Song Medical clinic owned and run by an Asian physician Dr Song who also is a resident of Troy hills. The mobile diagnostic testing of NJ LLC is also a private organization whose main focus is diagnostic testing . There is also a private rehabilitation center called the Morris rehabilitation and physical therapy center which specializes in chiropractic, physical, speech and occupational therapy, automobile accident care. They also provide treatments for lower back pain, neck pain, headaches, motor vehicle accident injuries, sports related injuries etc. The Morris Pediatric Care LLC is another healthcare agency found in the community which is committed to providing excellent medical care for infants, children and adolescents. This healthcare facility is privately owned and run by Dr Aradhana Rajkumar. The facility although is privately run, has affiliations with other hospitals. There are also homecare agencies that help provide assisted living and total care for older adults both in nursing homes and patient homes. Some of these agencies are A Place for mom and dad, Synergy home care, Brookside senior center, Cheshire home etc. There is also a door to door and fixed route transportation offered by the Morris area paratransit system (MAPS) to senior citizens and the sick for them to go up and down, to doctor’s appointments and so on. There is also Access a Link transportation system offered by the NJ transit which operates in the same manner. Being able to live in a community which is considered to be a quality and stable community not only in the state if NJ but the country as a whole is a great honor for its members. With great healthcare system which sees to it that the community members and neighboring communities receive quality care. Even though the residents are happy in their community, there is one big problem which causes a strain on the community and that is the rise in domestic violence among a specific focused group which happens to be the Indian population in the community. Domestic violence in short has been part and fabric of many societies and culture worldwide. It is so commonplace, in fact, that is has often gone unnoticed and failed to receive the level of attention it deserves in light of the devastating effects it can have on children and families. It is normally hard to get a clear picture when it comes to issues on domestic violence since most cases go unreported in the community with common reason relating to issues like immigration status and cultural beliefs. According to the Parsippany police department, the number one crime in the community is domestic violence. Between 06/12/0212 and 10/28/2012 there has been 12 reported cases leading to three deaths which were linked to domestic violence. Domestic violence is rising so rapidly to the extent that the next lines of businesses are law firms focusing on cases of domestic violence. Just by walking through the community, I came across about 15 different law firms with their banners stating almost the same thing â€Å"We specialize in domestic violence and abuse cases†. Most of the cases in the community have to do with physical forms of abuse but domestic violence in general can be psychological, emotional and sexual as well. As a nurse in this community, working with victims of domestic violence to resolve and eradicate this strain will be my number one priority and this can be done using the different levels of population health care (primary, secondary and tertiary prevention) and health promotion. Primary Prevention: The goal of primary prevention is to intervene before domestic violence occurs by removing the cause and preventing the development of risk factors. This is mostly done through teaching. My main focus will be introducing the Indian population in the community to new thinking processes, coping mechanisms (since stress is a causative factor), and relationship skills that does not incorporate violence and that’s will promote healthy non violent, trust and supportive growth of relationships. Also using the media and hosting forums in schools, churches and community centers to create awareness and the effects of domestic violence and also to show community how to respond to domestic violence situation if they should face it. Secondary Prevention: This level of prevention is very beneficial because as a nurse in the community I would arrange home visitations high risk families and provide support for family members identified as being at high risk of preparing or becoming victims of domestic violence. Also offering crisis support and individual counseling to individuals exposed. Also identifying exposed individuals at earliest possible level and providing appropriate services essential. Provision of services for children exposed to domestic violence, including age-appropriate counseling, supportive services, and services for the nonabusing parent that support that parent’s role as a caregiver, which may, as appropriate, include services that work with the non-abusing parent and child together. Also providing assistance in developing safety plans, and supporting efforts of victims of domestic violence, to make decisions related to their ongoing safety and well-being is very essential. Tertiary Prevention: At this level, special services will be offered for those identified with domestic violence example home visitations with abuse victims and their children, and also providing temporary housing for victims and protection orders against abuser because they need some time off from those abusive relationships to heal emotionally. Children who bear witness to domestic violence often show emotional and behavioral problems and it is my responsibility as a community nurse to provide mental health services to address underlying trauma. Also involving the community is very relevant to addressing issues on domestic violence. Intensive police, court and community collaboration to address situations on domestic violence is very beneficial. Also referring victims to support groups in the community such as the Women’s Club Troy Hills, Puzzle pieces and The Panic and Anxiety groups which provides support for domestic violence victims. I strongly believe that with these measures in place, domestic violence which it the biggest strain of the people of Troy Hills Parsippany will be a thing of the past just like the sanitation issues on the community has become.

Business Plan For The Gold Dust Bank - 1369 Words

(Bicycle sales, hire and repair) Prepared for the Gold-dust Bank by (Name) (DATE) 1. Introduction and Summary of the Business Plan We have always wanted to run our own business. We now feel we have found our niche. We have saved enough money to set it up and are ready to start. We have completed our research, and believe that there is a place in Downtown for a specialised bicycle business. The business will be named Cycle Paradise and will be a bicycle retail, repair and hire outlet, specialising in touring and speed bikes and offering a range of equipment and accessories. The business will be run by name(s) partnership. It will be located at: It is proposed to start operating from 5 March 2014. We will need a bank loan of  £7,500 and an overdraft facility of  £3000. 2. Personnel We both have experience in small businesses. Edward has worked for many years in the family ironmongery business, including repairing garden machinery. Beatrice has previous supervisory work in the Nthani restaurant in the town. We both have some experience of operating a business – e.g. book-keeping, purchasing and advertising. Both of us are very keen on cycling – we are members of local touring club and take an active part in events. Beatrice was Chairperson of the club for several years, and Edward is currently Tours Co-ordinator. We are in our mid-40s, have no children, are in excellent health and have lived and worked in Downtown for most of our lives. 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